Apple TV is On the Way?

Well, where's the surprise here?

These are just a few of the bullet points from the article, but I wanted to go straight to the top one here because, well, that's the Apple way. Obscene profit margins? Absolutely. You are paying top of the line and you are getting what they say is top of the line, so, relax. Your neighbors? They can't afford it. You'll be sitting on top with your Apple TV.

In my mind, though, these are little more than gimmicks. Where is the content? Oh, that's right--Apple doesn't have enough content to deliver. So, what you're paying for, are a few innovations that would be nice for lazy people. Saying "ESPN" out loud and then having the television take you there is all well and good, but any other TV manufacturer can embed voice recognition software into their product and give you that. And, I would be willing to wager, these manufacturers aren't going to allow Apple to waltz in and take over. They will have to copy these innovations and fight to the death for what market share is left.

Now, will the Apple TV look great and function as a great status symbol? Sure. But, at what cost? Well, they're telling you up front--twice what a regular television would cost. Are you going to fall for it? Again and again and again?